Sunday, October 10, 2010

My Text Ad Exchange Analysis for Sunday, 10-10-10

This is the daily update of my text ad exchange advertising campaigns.

By my tracking things this way, you will be able to see just how effective text exchange advertising can be.

For efficiency, I have all of the text ad exchange programs that I belong to listed in a spread sheet, and each one is assigned to a day of the week. This way, I hit each exchange once a week.

I open my spread sheet and start clicking on the programs that are listed for today. (You can also set the day’s text ad exchanges in a favorites folder and then open them that way.)

Today’s programs:

Tigers Roar has grown from 482 members to 491 in the past week. I have 21,000 Banner impressions and 22 solo ads available. The click thru rate since September 12th on the banners was 1.09% and is 1.95% this week. The average solo ad went from a 2.7% click thru rate to 2.77%.

Devilish Ads has dropped from 233 members to 230 in the past week. I have 40,000 Banner impressions and 55 solo ads available. The click thru rate since September 12th on the banners was 3.33% and is 2.38% this week. The average solo ad went from a 3.0% click thru rate to 3.15%.

Drive-Inn Ads has grown from 336 members to 344 in the past week. I have 5,500 Banner impressions and 10 solo ads available. The click thru rate since September 19th on the banners was 1.11% and is 2.79% this week. The average solo ad went from a 1.04% click thru rate to 0.97%.

Heavy Hitter has grown from 625 members to 631 in the past week. I have 3,000 Banner impressions and 2 solo ads available. The click thru rate since September 26th on the banners was 0.0% and is still 0.0% this week. The average solo ad went from a 2.08% click thru rate to 2.21%.

Freedom Traffic has grown from 419 members to 427 in the past week. I have 25,500 Banner impressions and 30 solo ads available. The click thru rate since October 3rd on the banners was 0.63% and the average solo ad had a 1.19% click thru rate.

Now I can simply resend my solo ad in each program by clicking on one link and then hitting the resend button in each program or I can choose to start a new solo ad campaign. Each campaign should run 5-7 mailings for the best results.

I started sending the same solo ad for my Antler Carving website to each text ad exchange that I belong to on the 6th of October and will be following my own advice and running this campaign for 5-7 weeks.

I have a splash page set up that captures the name and email of everyone who continues to my target site.

I also started tracking all of my ads with the Google URL Shortening program. I will be updating the weekly stats on my Saturday blog, but the preliminary stats since the 6th for my splash page show hits from text ad exchange banners (4) and solo ads (291). I am also using safelists (218) and traffic exchanges (10).

I have gained 9 people for my Antler Carving mailing list and made 1 sale this week.

As usual, the next step is to join at least one more program today. (I belong to a program that lists over 200 text ad exchanges and has promo codes for all of them.)

I joined E-Share Text Ads today and with all of my promos, I ended up with 25 Banner Ads, 2 Button Ads, 30 Solo Ads, 1 Hot Link Ad and 5 Traffic Link Ads. (All free, of course.)

(When you join any of these programs, email me and I’ll send you the link to get the promo codes for each of them.)

Knight

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