Friday, September 17, 2010

The Spreadsheet Advantage for Text Ad Exchanges

I am really enjoying all of the advertising that I’m getting through the promo codes on the text ad exchanges.

In case you’re not familiar with text ad exchanges, they are similar to safelists, in concept. You earn credits by reading solo ads from other exchange members. These credits can be used for banners, buttons, hotlinks, traffic links, login ads and solo ads.

For the banners and buttons, they ask for the URL for the banner/button and the link that each one leads to…your site.

For the hotlinks and traffic links, they want a headline/description and the destination for the link.

For the login ads and solo ads, you also need the destination URL as well as the lead and the body of the ad.

This is a lot of information to keep track of, isn’t it?

Not if you know how to utilize the spreadsheet advantage.

Before we get into the spreadsheet advantages, let me offer a word of advice. Set up a new Gmail email account just for these text ad exchanges. Most of the exchanges will only accept a gmail email, so you might as well be prepared.

Now, on to the advantage of using a spreadsheet.

The first step is to set up the columns in your spreadsheet. I keep one worksheet for the programs I join and one for all of the programs that I want to advertise.

On the text ad exchange sheet, you want, at a minimum: The Program Name, the login URL, the Referral URL and your username and email used in the program. This will allow you to have all of this information at your fingertips. You can also track the membership numbers, and the date you set up your ads and when to come back to this site for review.

The columns on your advertising sheet need to have the following headings:
Program Name (hyperlink to your login page )
Program URL (This is the URL that you want your advertising to lead to…I recommend using a splash page for each program that allows you to capture their information when they ask for more information)
Banner URL (This is the URL where your banner is stored.)
Button URL (This is the URL where your button is stored)
Your Hotlinks Description (A subject or headline)
Your Traffic Link Description (This can be the same as your hotlinks, or a different subject/headline)
Your Solo Ad (This can be just a reminder of where it is, or the actual ad.)
Your Log In Ad (This can be just a reminder of where it is, or the actual ad.)
Your Banner Code (This can be used in your login ad)

Now, after you have joined a Text Ad Exchange and entered your promo codes for all of the free advertising, you can go to your advertising sheet and all of the information is right there for you to set up everything. Just set up a separate row for each program that you want to advertise.

Click here if you would like to have a good source for promo codes for over 200 text ad exchanges.

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