Saturday, October 16, 2010

Text Ad Exchange Analysis for Saturday, 10-16-10

This is the daily update of my text ad exchange advertising campaigns.

By my tracking things this way, you will be able to see just how effective text exchange advertising can be.

For efficiency, I have all of the text ad exchange programs that I belong to listed in a spread sheet, and each one is assigned to a day of the week. This way, I hit each exchange once a week.

I open my spread sheet and start clicking on the programs that are listed for today. (You can also set the day’s text ad exchanges in a favorites folder and then open them that way.)

Today’s programs:

Super Text Ads has grown from 239 members to 264 in the past week. I started with 3,000 Banner impressions and 5 solo ads available. The cumulative click thru rate on the banners since September 25th was 3.01% last week and is 0.91% this week. The average solo ad click thru rate went from a 16.74% to 5.21%.

Smokey Mountain Ads went from 156 members to 159 in the past week. I started with 25,500 Banner impressions and 30 solo ads available. The cumulative click thru rate on the banners since October 2nd was 0.0% last week and is 2.51% this week. The average solo ad click thru rate went from a 1.92% to 1.26%.

Daily Talk Ads has grown from 755 members to 896 in the past week. I started with 10,750 Banner impressions and 18 solo ads available. The cumulative click thru rate on the banners since October 2nd was 1.018% last week and is 4.90% this week. The average solo ad click thru rate went from a 1.77% to 4.91%.

Da Place 2 Be went from 344 members to 357 in the past week. I started with 20,000 Banner impressions and 26 solo ads available. The cumulative click thru rate on the banners since October9th is still 0.0%. The average solo ad click thru rate is also 0.0%

Now I can simply resend my solo ad in each program by clicking on one link and then hitting the resend button in each program or I can choose to start a new solo ad campaign. Each campaign should run 5-7 mailings for the best results.

I started sending the same solo ad for my Antler Carving website to each text ad exchange that I belong to on the 6th of October and will be following my own advice and running this Antler Carving campaign for 5-7 weeks.

I have a splash page set up that captures the name and email of everyone who continues to my target site.

I also started tracking all of my ads with the Google URL Shortening program. I will be updating the weekly stats on my Saturday blog. The stats since the 6th for my splash page show hits from text ad exchange banners (20) and solo ads (354). I am also using safelists (330) and traffic exchanges (501).

Keep in mind that I am running a total of 10 different banners for 10 different programs on these text ad exchanges, so the 20 hits from the banners is deceptive. That is 20 hits to just one of my banners.

I have gained 5 more people for my Antler Carving mailing list and made 1 sale this week.

As usual, the next step is to join at least one more program today. (I belong to a program that lists over 200 text ad exchanges and has promo codes for all of them.)

I joined Pirate Traffic today and with all of my promos, I ended up with 130 Banner Ads, 15 Button Ads, 30 Solo Ads, 5 Hot Link Ads, 5 Traffic Link Ads and 5 Login ads. (All free, of course.)

When you join any of these programs, email me and I’ll send you the link to get the promo codes for each of them.

Knight

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